Reviewed · BENIDORM & COSTA BLANCA DAY TRIPS
Altea Benidorm and Villajoyosa from Valencia
The best part of this day trip is the contrast. In nine hours, you move from brightly painted Villajoyosa and its chocolate-making tradition to high-rise Benidorm, then on to quiet, whitewashed Altea. I like that the route shows several very different faces of the Costa Blanca instead of spending the whole day in one resort.
I also like the small maximum group of seven, which makes the air-conditioned vehicle more personal than a large coach. Guides such as Marcela have been praised for clear explanations, patience, photo help, and good organization. The main drawback is time: three towns, long road stretches, and several stops leave little room for lingering, shopping, or a leisurely lunch.
In This Review
- Key points to know before booking
- Why this Costa Blanca route works from Valencia
- Villajoyosa: painted streets and a chocolate tradition
- Benidorm: a short look at the Costa Blanca’s high-rise capital
- Altea: the day’s most relaxed stop
- San Miguel Arcangel and the final coastal view
- How much value do you get for $120.15?
- The guide makes a real difference
- Timing, lunch, and what to bring
- Who should book this day trip?
- Should you book Altea, Benidorm, and Villajoyosa from Valencia?
- FAQ
- How long does the tour from Valencia last?
- Where does the tour begin and end?
- How many people can join the tour?
- What transport is provided?
- Is the Chocolate Museum included?
- Is lunch included?
- How much time is spent in Villajoyosa?
- How long is the visit to Altea?
- Can you enter the Russian Orthodox Church of San Miguel Arcangel?
Key points to know before booking

- Three very different coastal towns: Villajoyosa, Benidorm, and Altea each offer a distinct mood and visual style.
- Chocolate Museum entry included: The visit gives Villajoyosa a cultural focus, not just a quick beach stop.
- Small-group transport: The vehicle carries no more than seven people, with air conditioning included.
- Altea deserves your attention: Two hours here may feel short if you want to browse its artist shops and old streets.
- The Russian Orthodox church is a brief final stop: The church may be seen from outside, and the interior is not always available.
- Lunch is your responsibility: Time is available to eat, but food is not included in the $120.15 price.
Why this Costa Blanca route works from Valencia

Valencia is a fine base for exploring the coast south toward Alicante, but the towns on this route are not easy to combine by public transport in one day. This tour handles the driving and links four quite different places without asking you to change trains or buses.
The day begins at 8:00 a.m. at Torres dels Serrans in Valencia. From there, you spend about 90 minutes reaching Villajoyosa. The full outing lasts roughly nine hours, including the return journey of about 100 kilometers to Valencia.
That timing matters. This is not a slow coastal holiday day. It is a sampler, useful if you have limited time and want to see what makes the Costa Blanca varied. You will spend much of the day moving between stops, but the route gives you a good first look at towns that would otherwise require separate trips.
The vehicle is air-conditioned, and the group limit is seven. I see that as one of the tour’s strongest features. A small group can leave the vehicle faster, keep the day moving, and make it easier to ask Marcela or Joaquim questions. The tradeoff is that the guide may also be driving, using GPS, handling parking, and coordinating pickups.
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Villajoyosa: painted streets and a chocolate tradition

Villajoyosa is the most distinctive opening stop. Its seaside streets are lined with small buildings painted in strong colors, a look closely linked with this beach town. The colorful facades make the town easy to remember and give you something more than a standard promenade and postcard beach.
The scheduled visit lasts about two hours, with admission to the Chocolate Museum included. Around 90 minutes of that overall opening section is spent reaching the town, so the time on site is valuable. You should expect a guided walk through the streets and a visit focused on how chocolate shaped the area’s development.
The museum is the clearest reason to choose this route over a simple coastal transfer. It adds a local industry story to the scenery. You are not only looking at attractive buildings, you are also learning why chocolate became important to the region.
Be realistic about the balance, though. Two hours goes quickly once you include the walk and museum visit. If you want a long spell on the beach, independent shopping, or a relaxed café stop, you may find this part brisk. The visit is designed to introduce Villajoyosa, not give you a full free day there.
Benidorm: a short look at the Costa Blanca’s high-rise capital

Benidorm changes the mood completely. The town is known as the tourist capital of Alicante’s Costa Blanca and for its dense concentration of skyscrapers. From the Mediterranean Balcony, you get coastal views that explain why the resort became such a major holiday center.
This is a viewing stop rather than a full exploration. The stated schedule gives Benidorm 45 minutes, although the operator has also described the stop as lasting about an hour and a half on some days. Either way, you should come prepared for a brief introduction, not time to explore the beaches, shop, or settle into a restaurant.
The short visit can work in your favor. Benidorm is a powerful visual contrast with Altea and Villajoyosa, and the Mediterranean Balcony gives you a quick sense of the town’s shape and scale. If high-rise resort architecture interests you, this stop is worth having.
If you prefer quiet old towns, Benidorm may be the least appealing section. It is busy in character and deliberately modern in feel. The point is not historic detail. The point is the view, the coast, and the sheer concentration of tall buildings.
Altea: the day’s most relaxed stop

Altea is the emotional center of the trip for many people. Set between the sea and the mountains, it has a calmer feel than Benidorm and a more traditional whitewashed appearance. The town is presented as a place where time slows down, and two hours gives you enough room to get a real impression of it.
I would save your energy for Altea. This is the stop where you may want to wander rather than simply follow the guide. Its small shops and artist studios invite browsing, and the allotted time can feel tight if you enjoy handmade goods, galleries, or taking photographs.
One useful tip is to decide in advance how you want to spend the two hours. You can stay with the guide for context, walk independently, or split your time between viewpoints and shops. The schedule may allow only around 30 minutes for shopping on some departures, so anyone hoping to browse at leisure should keep expectations in check.
Altea is also the stop most likely to leave you wishing for more. The tour’s strength is showing you the town, not allowing a long, unhurried visit. If Altea is your main reason for booking, consider a separate visit on another day. If you want a broad Costa Blanca overview, two hours is a useful introduction.
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San Miguel Arcangel and the final coastal view

The Russian Orthodox Church of San Miguel Arcangel provides an unusual final stop. It was the first Russian Orthodox temple built in Spain and is a replica of a 17th-century church. Materials were brought from the Ural Mountains, giving the building a clear connection to Russian religious architecture.
The published stop itself is 20 minutes. The longer 90-minute figure associated with this section includes the journey back to Valencia, not 90 minutes inside the church. That distinction is important when planning your expectations.
Interior access is not guaranteed. On one occasion described by the operator, an event prevented entry, so the group saw the church from outside after stopping there. You should treat this as a short architectural and photographic pause, rather than a full church visit.
The church is an interesting choice for a coastal day trip because it breaks up the beaches and resort views. It also gives the route a final cultural note before the drive north. Still, if seeing the interior is essential to you, confirm conditions before departure.
How much value do you get for $120.15?

At $120.15 per person, this is not the cheapest way to reach the Costa Blanca. The price includes an air-conditioned vehicle and Chocolate Museum admission, but lunch is not included. You pay for the convenience of covering several destinations from Valencia in one day, plus the small-group format.
The value is strongest if you are traveling alone, have only one free day, or do not want to arrange several regional connections. Driving between Valencia, Villajoyosa, Benidorm, Altea, and the church would take planning, parking, and local knowledge. Here, the transport is organized and the route is already shaped around the most notable stops.
The value is weaker if you want long independent visits. You are paying for breadth, not depth. A person who wants two hours of shopping in Altea, a full beach visit in Benidorm, and a relaxed lunch may feel rushed.
The Chocolate Museum helps the price feel more substantial because it is an included admission rather than just a photo stop. The small group also matters. A maximum of seven is a very different experience from a coach carrying more than 40 people, though the guide may need to combine driving duties with guiding.
The guide makes a real difference

Marcela is the guide most often singled out for warmth, patience, organization, and clear communication. She has also helped with photographs, which is a small but useful touch on a sightseeing day built around viewpoints and colorful streets.
Joaquim has also guided the route and was described as good, though some visitors wanted more explanation during the early drive and a little extra time in Altea and Villajoyosa. That is fair feedback to keep in mind. The quality of a small-group day depends heavily on how much context the guide gives while the vehicle is moving and how well the stops are paced.
Because the group is small, the guide may drive as well as lead. That makes the service more personal, but it also means you should not expect a dedicated guide speaking continuously while another person handles the road. GPS, parking, WhatsApp coordination, and pickup duties can take attention during parts of the day.
I would ask questions when you need more detail. If you want to understand the towns rather than only photograph them, speaking up can help you get more from the limited time.
Timing, lunch, and what to bring

The 8:00 a.m. start gives the tour enough daylight for all four stops, but it also makes for a full day. You spend about 90 minutes reaching Villajoyosa, then later face a similar return journey to Valencia. The road time is part of the experience, but it reduces the hours available on foot.
Lunch is not included. Time is available for you to eat at your own expense, though the supplied details do not specify a restaurant or a fixed lunch period. Carrying a small snack is sensible, especially if you prefer not to spend your limited stop time searching for food.
Bring comfortable shoes for walking around town, a phone or camera for the coastal viewpoints, and enough flexibility for the schedule. The day involves several changes of scene, and the church stop may be exterior only.
Mobile tickets are accepted, and booking confirmation is sent at the time of booking. Free cancellation is available until 24 hours before the 8:00 a.m. start. A cancellation made inside that window is not refunded. The tour also depends on good weather and a minimum number of participants. If the operator cancels for either reason, you are offered another date or experience, or a full refund.
Who should book this day trip?
I would choose this tour if you want a broad first look at the Alicante coast while staying in Valencia. It suits solo visitors and couples who value organized transport, a very small group, and a guide who can give local context along the way.
It is also a good fit if your interests are varied. Villajoyosa covers colorful streets and chocolate, Benidorm offers resort views and skyscrapers, Altea supplies calm streets and art shops, and San Miguel Arcangel adds unusual architecture.
I would hesitate if you dislike road time, need a slow pace, or want to spend most of the day in one town. Altea in particular could easily fill a longer visit. You should also accept that the Russian Orthodox church may be viewed only from outside and that Benidorm is a quick stop.
Should you book Altea, Benidorm, and Villajoyosa from Valencia?
Book it if your goal is variety and convenience. The route gives you three clearly different towns, an included museum, coastal viewpoints, and a small-group ride for $120.15. Marcela’s strong guiding style can add a lot, while Joaquim’s quieter approach may suit people who prefer a less talk-heavy day.
Skip it if you want deep exploration. The schedule is packed, lunch is not included, and both Altea and Villajoyosa may leave you wanting more time. For a first taste of the Costa Blanca, though, this is a practical and well-focused day out, provided you treat it as an overview rather than a leisurely escape.
FAQ
How long does the tour from Valencia last?
The experience lasts approximately nine hours, beginning at 8:00 a.m. and ending back at the meeting point in Valencia.
Where does the tour begin and end?
The tour begins and ends at Torres dels Serrans in Valencia.
How many people can join the tour?
The maximum group size is seven people.
What transport is provided?
Transport is provided in an air-conditioned vehicle.
Is the Chocolate Museum included?
Yes. Admission to the Chocolate Museum in Villajoyosa is included in the tour price.
Is lunch included?
No. Time is available for lunch, but you pay for your own food.
How much time is spent in Villajoyosa?
The scheduled visit to Villajoyosa lasts about two hours, after approximately 90 minutes of travel from Valencia.
How long is the visit to Altea?
The planned visit to Altea lasts about two hours.
Can you enter the Russian Orthodox Church of San Miguel Arcangel?
Interior access is not guaranteed. The church may be viewed from outside, and entry can be restricted by events or other circumstances.
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